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  • The Brea Sign, Old and New

    6 years ago by


    The Brea Sign, July 2001

    On June 22, 2001, after almost 10 years in storage, Breans were delighted when our most famous landmark, The Brea Sign, was re-placed at the intersection of Brea Blvd and Birch Street. But, why was the sign placed on a rotating post on the corner of Brea Blvd and Birch Street, instead of a bridge?  Why is it standing, specifically, on that corner? Is this the original sign, or was it completely rebuilt?

    Originally constructed  over seventy-five years ago by the Brea Lions Club, the sign was dedicated in a grand ceremony on April 5, 1934, attended by Mayor Lynn Amos Hogue, Councilman Frank Schweitzer, Sr. (who designed the original candilever bridge that held the sign), W.D. Shaffer (a local businessman who funded a significant part of its construction), and former Mayor, Assemblyman (and soon to be Speaker of the California Assembly), Ted Craig, among other local dignitaries. The Brea Sign, over the years, became a landmark, not just for the local community, but for people passing through from neighboring cities.

    After 58 years, in 1992, Breans were disappointed to find their beloved sign had been removed after the bridge holding it was damaged by a passing vehicle. What most didn't know, however, is the sign had been carefully placed in storage and was awaiting renovation and reconstruction for an eventual re-dedication in the new Brea Downtown.

    Architects for the Downtown Redevelopment Agency found the Brea Sign to be an interesting design challenge. The first question they had to answer was how would it integrate into the new downtown. In the years between removal and redevelopment, Brea had grown up and Brea Blvd, once four-lanes, was now six. New code requirements, truck height restrictions and right-of-way requirements had to be considered.

    The actual Brea Sign is 3' x 10' wide. If the sign were to be put back on a bridge, that bridge would have had to be fifty feet across. That's almost half a football field of bridge holding up a 3' x 10' sign. It's a difficult concept to imagine.

    Design architects created photo montages of the sign, each suggesting various possibilities for placement. One suggestion, mounting the sign on the side of a building, was rejected  immediately since they didn't want to make a private building owner responsible for the sign. Another idea was to span the sign across and above one of the Paseos (the bricked walkways between some of the businesses), but, the sign needed to be visible from a prominent location. This idea was also taken out of the equation. read more


    6 years ago by

    By Carolyn Campbell

      Dwight Manley is Brea's hometown successful businessman who purchased a huge portion of Brea Downtown in 2003. When approached by BBON for an interview, traces of his boyhood shyness are evident in his short answers.

        Dwight Manley

          BBON: What kind of a kid were you, when at an early age you discovered a deep passion for collecting coins?

            Dwight: I was shy. I loved coins + went to the Brea coin shop where Yard House is now all the time!

              BBON: In 2003, you made community headlines in purchasing Brea Downtown. Today Brea Downtown is a destination location. What do you foresee for Brea Downtown in five to 10 years?

                Dwight: It's only going to get better!

                  BBON:From successful rare coin expert, sports agent, real estate developer, to television producer, what’s next for you?

                    I take each day one at a time. So we'll have to see!

                      BBON: Tell us what it was like growing up in Brea in the 70’s and early 80’s?

                        Dwight: It was a lot of fun: watching open fields + orange groves become the Brea mall!

  • Brea’s Time Capsule – by former Mayor Beverly Perry

    6 years ago by

    Former Brea Mayor Beverly PerryIn 1992, the city of Brea celebrated its Diamond Jubilee with a host of events starting on February 23 – the day that Brea was incorporated in 1917 – with a birthday party and time capsule opening.  The climax of the year-long celebration was the December 6 burial of a new time capsule, which will be opened in 2017 at the Centennial Celebration. read more