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Daxon: Local spending funds summer events and fills potholes

2 years ago by in ( BBON , City Guide , Events , Hotspots , Restaurants , Shopping , Uncategorized , Welcome to Brea )
We hear “buy local” everywhere, but does it really make a difference to our city’s coffers?

    It certainly does.

      “Sales tax makes up 42 percent of the city’s revenues,” City Manager Bill Gallardo said.

        That 42 percent is approximately $21 million for fiscal year 2015-16. But, which businesses in Brea are the biggest sales tax revenue generators?

          “Brea Mall is a large contributor,” said Alicia Brenner, Brea’s senior management analyst via email, “and roughly represents 30 percent of the sales tax revenues.” That is significant, especially because four of the city’s top-10 sales tax generators are located in the mall.

            In fact, the city rakes in the most sales tax revenue from the mall’s Apple Store. All of us iMac, iPhone, iWatch and iPad fans can now take a bow.

              Following Apple in second place is Beckman Coulter, which is also one of Brea’s top employers. In third place is Home Depot, Macy’s comes in fourth place, then Nordstrom’s, Russell Sigler (HVAC distributors), Target, Tesla, wholesale distributor Walter’s Electric and in the 10 spot is Walmart.

                I am surprised that Tesla isn’t higher on the list. That cool $80,000 Tesla you’ve been eyeing will have $6,400 in sales tax tagged on to it. I find it amazing that all the Apple iStuff sold at the Brea Mall store beats out a year’s worth of Tesla sales tax revenue at the same location.

                  And where does the tax revenue go?

                    First, it goes into the general fund and is then disbursed to support many city programs and services, including police and fire, according to Gallardo. Those taxes also go toward the many amenities that make Brea a nice place to live.

                      Do you enjoy driving on pothole-free city streets? Thank the guy down the street wearing an iWatch and driving his new Tesla while wearing clothing recently purchased at Macy’s and Nordstrom’s. Nice.

                        Besides helping fund pothole repair and other city maintenance, those sales tax dollars help keep the Community Center and Senior Center in operation and the free senior bus on the road.

                          Brea’s tax bucks also help fund the Family Resource Center, Tiny Tots, the Community Center’s Teen Zone, the fitness center, the annual Wellness Festival, the Nutcracker and Spring boutiques, the annual bridal show and other Community Center events.

                            The city-sponsored summer activities, such as Concerts in the Park, Family Film Night in Arovista Park, the July 4 Country Fair and Brea Fest, all receive funding generated by sales tax revenue. The Curtis Theatre, Brea Art Gallery and Art in Public Places also enjoy the benefits of Brea’s healthy sales tax revenue.

                              Another recipient of funding thanks to sales tax revenue is the Tracks at Brea Trail, Brea’s long-awaited rails-to-trails project. The largest segment of the paved and landscaped trail, between State College and Brea boulevards, is scheduled to open in March for walkers, runners and bike riders too. A portion of 4-mile the trail meanders through the Birch Hills Golf Course.

                                So much of what we enjoy in Brea comes from sales tax. That’s my excuse for shopping more.

                                  Terri Daxon is a freelance writer and the owner of Daxon Marketing Communications. Contact her at daxon comm@earthlink.net.
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"Thank you" for visiting Beautiful Brea Old & New (BBON). First & foremost, I am a proud mother & wife. I am also a well-rounded independent contractor. But you can call me an enthusiastic cheerleader, supporting wholeheartedly the City of Brea --a charming town with character & innovation, turning 100 years old in 2017!

  • Carolyn Campbell

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