Brea Old and New: Tick-Tock, History Isn't So Boring After Allâ„¢ ~ Charlie the Clock

Remembering Brea’s Past: Semless Jewelers

8 years ago by in ( Welcome to Brea )

Ad for Semless Jewelers, from the 1974 Yellow Pages

Until 1988, Semless Jewelers had been a fixture on Brea Blvd for 20 years. Purchased by Jack and Adelle Semless, an entreprenurial couple who had owned businesses in Philadelphia before moving to La Habra in 1962, Semless Jewelers took the place of Russell's Jewelers after the owner had been involved in a traffic accident.

Semless Jewelers continued to provide service to the community and Jack Semless became a "very involved" member of the community, according to friends and family members. His daughter, Judy, remembers that the shop incorporated a trophy business when the Brea Mall opened to help remain competitive. Semless also worked with the city during phases of redevelopment, keeping his storefront attractive and maintaining customer relations until the shop finally closed for good. His efforts, though, allowed Semless Jeweler's to be one of the last businesses standing in the downtown before falling to the wrecking ball.

Jack Semless is remembered for his generosity and sense of humor. Cleta Harder, longtime Brean and founder of "Help for Brain Injured Children", recalls Jack worked tirelessly raising funds for the organization and was voted "Mr. Lucky" by the Brea Women's Club, who honored him with a parade.

When Semless Jewelers closed its doors, much of the trophy shop and store contents was purchased by another local Brea business, Awards by Rubi, which is still in business at 2824 E. Imperial Hwy, at Kramer Blvd.

BBON would like to thank Judy Semless, Cleta Harder and Susan Gaede for their help in filling in the gaps!

Mr. Lucky, Jack Semless


Author :

"Thank you" for visiting Beautiful Brea Old & New (BBON). First & foremost, I am a proud mother & wife. I am also a well-rounded freelance consultant. But you can call me an enthusiastic cheerleader, supporting and promoting the city of Brea and its historic iconic Charlie's Clock turned "Charlie the Clock cartoon character!" Click on the front page illustration to read about the beloved time traveling talking clock!!

  • Carolyn Campbell

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