Brea Old and New: Tick-Tock, History Isn't So Boring After All™ ~ Charlie the Clock

Brea Gateway Center

  • Safe and Sound at Brea Gateway Downtown

    5 years ago by

    From left, Ivan Magdaleno and Joseph Acevedo standing outside of their office at Brea Gateway Downtown.

      Brea is boring, says Joseph Acevedo and Ivan Magdaleno, security guards at Brea Gateway Downtown. Aside from being a Northern Orange County destination for shopping, dining and entertainment, their assessment is on the mark. Are we complaining? I think not!

        Both young men aspire to be police officers. They take their job seriously working different shifts that overlap an hour each day. Anyone who frequents downtown has passed their office, which is very nondescript other than looking like a tiny janitorial supply room next to Cost Plus World Market. Open the door and there is one lawn chair and a bicycle.

          Each day they set out on foot or bicycle patrolling the center, checking each building, looking for graffiti (which seldom occurs), giving out tickets for those who double park, park in handicapped spots and are not disabled, and exceed the 3-day maximum parking limit.

            Other than a homeless man who for a short period of time was staying at Brea Gateway Downtown, there really haven’t been any problems, with the exception of the children who run amok riding their skateboards and bicycles. When confronted by Joseph and Ivan, most of the kids disregard the notice. So that is an ongoing battle that Joseph and Ivan are diligently on top of.

              Just like their office, you may not take notice, but they’re keeping us safe and deserve praise for their good job. No doubt they will make fine police officers someday.

                Thanks to their efforts, we’re boring.

  • Last contest of the year on Brea Gateway Facebook!

    5 years ago by

    Brea Gateway photo courtesy of Greg Voisan Panoramic Photography

    Hi everyone!

      We thank you for subscribing to BBON website! In addition to posting interesting Brea News, we run year-round contests on Beautiful Brea Old & New!

        We ended the year with a great giveaway for two: Dinner at Burrissimo and a short walk to catch a movie at Edwards Theater.

          Fast forward: Our first giveaway of 2014 ended with three people winning gift cards to Corner Bakery! And guess what? We're already planning our second giveaway of this New Year on Brea Gateway Center-Brea Downtown and first contest on BBON!

            Brea Gateway , a fan page we're thrilled to be a part of, is located on the corner of Imperial Highway and Brea Boulevard and considered a part of Brea Downtown.

              This shopping center may indeed be the first retail shopping center in Brea, other than Brea Downtown and Brea Mall, to have a presence on Facebook, a sign that social media is being recognized by shopping venues as a way to connect with customers.

                With two contests in February, try your luck. You just may be a winner!

                  Let's stay connected!

  • Welcome to one-stop shop – City of Brea

    5 years ago by




            TERRI DAXON The wild and crazy shopping season has begun, and the best place to go is right here in Brea. Where else can you find such a wealth of shopping choices? There are the beautiful, recently Mall, our Brea Downtown, the Brea Marketplace across from the mall, Brea Gateway Center, plus several other shopping areas up and down Imperial Highway and elsewhere in our city.

              While Brea has many unique shops, there also are chain stores, including a few big-box ones such as Target, Walmart and Home Depot. Sure, you can shop the chains in many cities, but the sales tax dollars come back to Brea only if the merchandise was purchased here.

                Why is shopping in Brea so important? I asked Heidi Gallegos, the new executive director of the Brea Chamber of Commerce.

                  “Shopping Brea first keeps our dollars in the community in order to support public safety, capital improvements as well as retain programs that are unique to the culture of Brea,” Gallegos said via email. “We encourage shoppers to keep our dollars in Brea and shop Brea first.” Brea is definitely a shopping destination. Brea Mall is Orange County’s fourth largest mall in sales tax revenue.

                    Keeping those shopping dollars here makes a big difference. According to Brea’s June 2012 fiscal report, Brea’s sales tax revenue has increased 4.4 percent over the previous fiscal year, which is pretty good. Sales tax for general retail sales, such as department stores, apparel shops, home stores and other retailers , made up 46.7 percent of the increase.

                      According to Bill Gallardo, Brea’s administrative services director, in Brea you are charged 8 percent sales tax on taxable items. Of that 8 percent, only 1 percent stays in Brea. “The rest goes elsewhere, mostly to the state,” Gallardo said via email.

                        So how does that work? Gallardo said, for example, when you make a $100 purchase, you pay $8 in sales tax. Of the $8, Brea gets $1. That doesn’t sound like much, but in fiscal year 2012, it totaled $19 million. That’s a lot of buying in Brea, folks.

                          What about online sales, such as at Amazon, that include California sales tax? Does the city benefit from those sales? Yes, but it isn’t much. Amazon charges Brea and other Orange County customers the 8 percent rate, and the 1 percent is sent to the state. “Then the state divides that local money based on your city’s percentage of total sales in the county,” Gallardo said. What that breaks down to is that Brea gets a measly 3.5 percent of the 1 percent. So shopping locally, rather than online, makes better dollar sense for our city. And while you are shopping in Brea, visit the new Santa’s village on the lower level of Brea Mall. It is one of the most attractive I’ve ever seen in a mall. Plus, it gives the kids something to marvel at while Dad checks out the Tesla showroom a few shops away.

                            Terri Daxon is a freelance writer and the owner of Daxon Marketing Communications. She gives her perspective on Brea issues twice a month. Contact her at  .

  • Mio Jewelry & Designs – Community Artisans

    5 years ago by

      If fine jewelry is on your holiday list, check out Mio Jewelry & Design to add an artisans shape with a personal touch.

        Mio Jewelry & Design has opened in the Brea Gateway Center at 407 W. Imperial Hwy. Albert Carriedo an experienced all purpose Master Jeweler has served the industry since 1979. He leads a talented team of 3 people. Peter Bonilla and son Franklin Carriedo have been mentored by Albert, learning all the secrets of the business. Franklin and Peter do all of the designing for the company, and have developed a name in the industry. The jewelry store has many unique designs featuring masterful craftsmanship, and has also done some work for celebrities.

          Their website has all over 1500 elaborate designs to choose from at Mio Jewelry & Design.

            Any news? Give Susan Gaede a jingle at (714) 529-8561 or e-mail her at

    • slideshow
    • slideshow
    • slideshow
    • slideshow
    • slideshow
    • slideshow

    HomeGoods Brea Store Countdown

    5 years ago by

    Let’s keep our fingers crossed, because judging by this slideshow photograph, HomeGoods Brea may open for the holidays! Hip! Hip! Hooray, make way for Brea’s spanking new gem! Am I over exaggerating, many will say no!

      And when we first walk in, if all goes well, it will literally be sparkling with everything Christmas. I’m sure we all can use a little something extra to spruce up the house for the holidays.

        Now gents, no need to worry, HomeGoods has very affordable home décor. Yes, a twenty here and there adds up, but the end results will.......and spending some of our cash helps the economy, therefore, case closed!

          Fellow lovers of HomeGoods ever-changing unique home fashions, I’ll be seeing you at the Brea Gateway Center soon!

  • HomeGoods sign goes up at Brea Gateway Center

    5 years ago by

    I am HomeGoods, Hear Me Roar

      As reported on BBON Facebook by Cindy Sullivan (thank you) the HomeGoods sign is up! Finally!

        For many people in Brea, HomeGoods store setting up shop in our neighborhood is the biggest news of the year! According to Susan Gaede, a.k.a. "Newsy Suzie," “It’s the biggest response I ever got. Hardly a week goes by without somebody calling or asking me about when the store is opening.”

          To those of you who are clueless, primarily gentlemen - I believe, the HomeGoods store carries an affordable assortment of unique home fashions. It operates under the T.J. Maxx corporate umbrella and is responsible for making a lot of women happy!

            As we get the latest news on their progress, we will do our best to keep you up-to-date!