Brea Old and New: The go-to source for "All things Brea"!

brea mall

  • Simon Youth Foundation announces $1 million in scholarships for students

    5 years ago by


      The first quarter of this year will bring a lot of good news to those college bound high school seniors waiting to hear back from the colleges that they applied to. At this time, many students are applying for scholarships to help fund their education. With that in mind, look into Simon Youth Foundation Community Scholarships

        Simon Youth Foundation Community Scholarships are awarded through the Simon Youth Scholarships program, established in 1989, and in partnership with local Simon properties. The application period is open now until Saturday, January 11, 2014. Interested students can stop by Simon Guest Services at Brea Mall to acquire a copy of a scholarship application.

          Graduating seniors in the class of 2014 who live within 50 miles of a Simon property are eligible. The program will award a one-time scholarship of up to $1,500 to students who plan to enroll in an accredited college, university, vocational or technical school.

            In 2013, the Simon Youth Scholarships program awarded $1.1 million to 389 students nationwide.

              Good luck!

  • Welcome to one-stop shop – City of Brea

    5 years ago by

    TERRI’S TOWN


      FOR THE REGISTER

        MAKE BREA YOUR SHOPPING MECCA


            TERRI DAXON The wild and crazy shopping season has begun, and the best place to go is right here in Brea. Where else can you find such a wealth of shopping choices? There are the beautiful, recently Mall, our Brea Downtown, the Brea Marketplace across from the mall, Brea Gateway Center, plus several other shopping areas up and down Imperial Highway and elsewhere in our city.

              While Brea has many unique shops, there also are chain stores, including a few big-box ones such as Target, Walmart and Home Depot. Sure, you can shop the chains in many cities, but the sales tax dollars come back to Brea only if the merchandise was purchased here.

                Why is shopping in Brea so important? I asked Heidi Gallegos, the new executive director of the Brea Chamber of Commerce.

                  “Shopping Brea first keeps our dollars in the community in order to support public safety, capital improvements as well as retain programs that are unique to the culture of Brea,” Gallegos said via email. “We encourage shoppers to keep our dollars in Brea and shop Brea first.” Brea is definitely a shopping destination. Brea Mall is Orange County’s fourth largest mall in sales tax revenue.

                    Keeping those shopping dollars here makes a big difference. According to Brea’s June 2012 fiscal report, Brea’s sales tax revenue has increased 4.4 percent over the previous fiscal year, which is pretty good. Sales tax for general retail sales, such as department stores, apparel shops, home stores and other retailers , made up 46.7 percent of the increase.

                      According to Bill Gallardo, Brea’s administrative services director, in Brea you are charged 8 percent sales tax on taxable items. Of that 8 percent, only 1 percent stays in Brea. “The rest goes elsewhere, mostly to the state,” Gallardo said via email.

                        So how does that work? Gallardo said, for example, when you make a $100 purchase, you pay $8 in sales tax. Of the $8, Brea gets $1. That doesn’t sound like much, but in fiscal year 2012, it totaled $19 million. That’s a lot of buying in Brea, folks.

                          What about online sales, such as at Amazon, that include California sales tax? Does the city benefit from those sales? Yes, but it isn’t much. Amazon charges Brea and other Orange County customers the 8 percent rate, and the 1 percent is sent to the state. “Then the state divides that local money based on your city’s percentage of total sales in the county,” Gallardo said. What that breaks down to is that Brea gets a measly 3.5 percent of the 1 percent. So shopping locally, rather than online, makes better dollar sense for our city. And while you are shopping in Brea, visit the new Santa’s village on the lower level of Brea Mall. It is one of the most attractive I’ve ever seen in a mall. Plus, it gives the kids something to marvel at while Dad checks out the Tesla showroom a few shops away.

                            Terri Daxon is a freelance writer and the owner of Daxon Marketing Communications. She gives her perspective on Brea issues twice a month. Contact her at daxoncomm@earthlink.net  .

  • Brea Mall’s renovation causes road closures

    5 years ago by


      As part of their remodel, Brea Mall is closing two access points for about three weeks:

        Birch Street/east of Embassy Suites- closed now

          State College/first access way north of Imperial – will close Friday

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    Another successful shopping spree – Kiwanis Club of Brea

    5 years ago by


      The following article was written by Charlie Phillips, secretary of the Kiwanis Club of Brea. Charlie elaborates on the gratifying details about the Annual Brea Kiwanis Back to School Shopping Spree event. It was an amazing event but as Charlie said, you had to be there. When the community pulls together, anything can be accomplished! Photos by Charlie Phillips.

        Back to School Shopping Spree....Few projects during the year provide the warm satisfaction as our 'Back to School Shopping Spree' for children that need that little extra to start them off in the new school year. The sponsored 'Shopping Spree' for these children is a project with a heart. At day break, Saturday September 14, children with their parents, Kiwanis and community volunteers started arriving at the Brea Mall JC Penney's to participate in a shopping event that would provide 58+ children with needed school clothing and supplies.

          The event started with ready volunteer escorts, apprehensive parents and excited children ready to shop. At the end of three hours shopping the volunteers beamed with pride, the parents grateful and a few in tears but all the children smiled with, "look what I got." You had to be there to appreciate the accomplishment and pride the event provided.

            The event success would not have been complete if it were not for the volunteer support and especially the helpful service from 11+ JC Penny's service specialists. Escort volunteers, Parents, children shoppers and Kiwanis thank JCP for their special sales pricing that allowed the children to receive values well above the $ amount allowed for each child. A special thank you goes out to JCP Lucy Rau and Chaunte Humes store and resource leaders and for Flurinda Valenzuela, juniors service specialist, for her exceptional service to the children.

              There were approximately 170 parents, children and volunteers at the 'Shopping Spree'. Brea and Placentia Kiwanis thank the 24 Club members, 17 family members and friends, 7 Brea Olinda HS Key Club and 5 Fullerton Circle K volunteers that helped throughout the Back to School shopping.

                Brea Kiwanis sponsored 48+ children recommended by the Brea School District and Placentia Kiwanis had 10 children recommended from the Church of the Nazarene in Placentia. Funding for the Brea children was received from Brea Kiwanis, La Floresta Foundation, Merrill Lynch, JCP, Mother's Market, Citizens Business Bank and other individual contributors. Placentia funding was received from Placentia Kiwanis. A special thank you goes out to La Floresta for their generous $2000 contribution.

  • 20th Annual Best of Orange County

    5 years ago by


      After many months of preparation the Orange County Register’s 20th annual Best of Orange County (People’s Choice Awards & Critics’ Picks) arrived at our doorsteps this Sunday morning. The Register’s Best of Orange County is a well conglomeration of readers’ picks, critics’ choices, and register picks to determine the best of the best in Orange County.

        As a fan page and blog consisting of “All things Brea,” we will focus on the readers’ picks. With almost 12,000 voters determining the top three categories in 70 categories, Brea did not manage to be chosen for best overall shopping venue, i.e., Brea Mall, Brea Downtown, however, many of our shopping, dining, and luxury lifestyle services were chosen. Following is a list, albeit not complete, of those establishments who were chosen for their fine amenities. Any thoughts? Comments?

          For shopping, dining & services (the guide displays top 3.) For our purposes, only Brea businesses are shown.

            Fitness Center

              1.24 Hour Fitness

                Grocery Store

                  1.Trader Joe’s

                    2.Ralph’s

                      3.Sprouts

                        Organic Food Selection

                          2.Mother’s Market and Kitchen

                            3.Sprout’s Farmers Market

                              Pet Boutique

                                2.PetSmart

                                  3.Petco

                                    Tech Store

                                      1.Apple Store

                                        Wine Selection

                                          2.Total Wine & More

                                            3.BevMo

                                              Day Spa

                                                1.Glen Ivy

                                                  3.Massage Envy Spa

                                                    Retailers

                                                      1.Nordstrom

                                                        2.Macy’s

                                                          Food & Drink

                                                            Barbeque

                                                              1.Lucille’s Smokehouse Bar-B-Que

                                                                Breakfast

                                                                  2.Kimmie’s Coffee Cup

                                                                    Brewery

                                                                      1.BJ’s Restaurant and Brewhouse

                                                                        Steakhouse

                                                                          3.Outback Steakhouse

                                                                            Coffeehouses

                                                                              1.Starbucks

                                                                                3.The Coffee Bean & Tea Leaf

                                                                                  Cookie

                                                                                    1.Mrs. Fields

                                                                                      Family-friendly Restaurant

                                                                                        1.Farrell’s Ice Cream Parlour Restaurants

                                                                                          Happy Hour

                                                                                            1.Yard House

                                                                                              2.El Torrito

                                                                                                Ice Cream

                                                                                                  1.Farrell’s Ice Cream Parlour Restaurants

                                                                                                    2.Baskin-Robbins

                                                                                                      3.Cold Stone Creamery

                                                                                                        Italian Restaurant

                                                                                                          1.Lomeli’s Italian Restaurant

                                                                                                            Pizza

                                                                                                              1.ZPizza

                                                                                                                2.Round Table Pizza

                                                                                                                  3.BJ’s Restaurant and Brewhouse

                                                                                                                    Sandwich

                                                                                                                      1.Jersey Mike’s

                                                                                                                        2.Subway

                                                                                                                          Sunday Brunch

                                                                                                                            1. El Torito

                                                                                                                              2. Taps Fish House & Brewery

  • St. Jude Medical Center Bodies Exhibition center court at Brea Mall

    5 years ago by

    Join the St. Jude Medical Center team at the Brea Mall Center Court to better understand the importance of your heart through presentations and health education on Thursday, July 25 through Sunday July 28.


      The "BODIES" (Blue print for a healthy heart) exhibition will display a 600-lb heart sculpture. Visitors will receive a free health screening and the opportunity to get expert advice!

  • Brea 8k 2013; smooth run for everybody

    6 years ago by

    Family fun: Tom and his son Austin cross the finish line at the Brea 8K 2013


      The 22 Annual Brea 8k Classic presented by the Brea Mall was held yesterday, February 24 on a beautiful Southern California Day. Just like every year, the event ran like clockwork with late registration and an early packet pick-up at 6:30 a.m., 8:00 a.m. the race began, 9:15 the Kid’s 1K Fun Run and 10:00 a.m. awards time.

        Following is a list of the top five men and female runners:

          Men

            PLace - Athlete Name - Age - Gender - Finish Time

              1 Brandon Bethke  26 years  male 24:55

                2  Roosevelt Cook 33 years   male 25:20

                  3    Christian Cushing-Murray 45 years   male    26:07

                    4    Austin Tamagno    15 years male     26:32

                      5  Jared Daedler    17 years  male  26:36

                        Women

                          Place - Athlete Name - Age - Gender - Finish Time

                            30    Erika Aklufi   36 years       female   28:05

                              48   Cheryl Smith    32 years      female     28:49

                                53   Julie Ertel      40 years female     29:10

                                  59 Leilani Rios   female     29:26

                                    61     Jenni Johnson    33 years female    29:32

  • Macy’s Brea Lancôme free gift with purchase and holiday makeover

    6 years ago by

    With all the festivities that go along with the holidays, you’ll want to glow! Maybe a new lipstick and blush will add a splash of color to your holiday look.  Macy’s Brea Lancôme cosmetic counter is having a FREE gift with purchase of $35.00 on Tuesday, December 4 and Friday, December 21. Now, if you want an expert to help you achieve a custom look, on Saturday, December 14, Lancôme National Make-up Artist Darias and his team of 16, will be doing makeovers to update your look, adding party glamour! For a makeover by Darias, call Macy's Brea  at (714) 990-1400.

  • BOHS United Choirs of Brea fundraiser at California Pizza Kitchen

    6 years ago by

    BOHS United Choirs of Brea fundraiser

    While you are out shopping and running errands this Wednesday, give the cook at home some time off and treat the family to a meal at California Pizza Kitchen at Brea Mall to help support United Choirs of Brea (BOHS)! The FUNdraiser will be going on all day - dine-in or take-out, your choice.

  • There’s No Place like Home – A future Dog Park in Brea

    6 years ago by

     While we are waiting patiently to take our doggies to The Lazy Dog Café, coming soon near Brea Mall, we now can anticipate further a little walk in Brea’s new Dog Park with our pooches to burn off the calories consumed at The Lazy Dog Café. Builder Shea Homes is constructing the Dog Park at the corner of Valencia Avenue and Santa Fe Road, slated to open in late 2013.

    The City of Brea would like your input regarding what amenities the Dog Park should have. You have until October 5 to respond -see http://ow.ly/dOwMm

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