Brea Old and New: The go-to source for all things Brea and beyond!

Welcome to one-stop shop – City of Brea

4 years ago by in ( News , Restaurants , Shopping , Welcome to Brea )
TERRI’S TOWN

    FOR THE REGISTER

      MAKE BREA YOUR SHOPPING MECCA


          TERRI DAXON The wild and crazy shopping season has begun, and the best place to go is right here in Brea. Where else can you find such a wealth of shopping choices? There are the beautiful, recently Mall, our Brea Downtown, the Brea Marketplace across from the mall, Brea Gateway Center, plus several other shopping areas up and down Imperial Highway and elsewhere in our city.

            While Brea has many unique shops, there also are chain stores, including a few big-box ones such as Target, Walmart and Home Depot. Sure, you can shop the chains in many cities, but the sales tax dollars come back to Brea only if the merchandise was purchased here.

              Why is shopping in Brea so important? I asked Heidi Gallegos, the new executive director of the Brea Chamber of Commerce.

                “Shopping Brea first keeps our dollars in the community in order to support public safety, capital improvements as well as retain programs that are unique to the culture of Brea,” Gallegos said via email. “We encourage shoppers to keep our dollars in Brea and shop Brea first.” Brea is definitely a shopping destination. Brea Mall is Orange County’s fourth largest mall in sales tax revenue.

                  Keeping those shopping dollars here makes a big difference. According to Brea’s June 2012 fiscal report, Brea’s sales tax revenue has increased 4.4 percent over the previous fiscal year, which is pretty good. Sales tax for general retail sales, such as department stores, apparel shops, home stores and other retailers , made up 46.7 percent of the increase.

                    According to Bill Gallardo, Brea’s administrative services director, in Brea you are charged 8 percent sales tax on taxable items. Of that 8 percent, only 1 percent stays in Brea. “The rest goes elsewhere, mostly to the state,” Gallardo said via email.

                      So how does that work? Gallardo said, for example, when you make a $100 purchase, you pay $8 in sales tax. Of the $8, Brea gets $1. That doesn’t sound like much, but in fiscal year 2012, it totaled $19 million. That’s a lot of buying in Brea, folks.

                        What about online sales, such as at Amazon, that include California sales tax? Does the city benefit from those sales? Yes, but it isn’t much. Amazon charges Brea and other Orange County customers the 8 percent rate, and the 1 percent is sent to the state. “Then the state divides that local money based on your city’s percentage of total sales in the county,” Gallardo said. What that breaks down to is that Brea gets a measly 3.5 percent of the 1 percent. So shopping locally, rather than online, makes better dollar sense for our city. And while you are shopping in Brea, visit the new Santa’s village on the lower level of Brea Mall. It is one of the most attractive I’ve ever seen in a mall. Plus, it gives the kids something to marvel at while Dad checks out the Tesla showroom a few shops away.

                          Terri Daxon is a freelance writer and the owner of Daxon Marketing Communications. She gives her perspective on Brea issues twice a month. Contact her at daxoncomm@earthlink.net  .
Author :

"Thank you" for visiting Beautiful Brea Old & New (BBON). First & foremost, I am a proud mother & wife. I am also a well-rounded independent contractor. But you can call me an enthusiastic cheerleader, supporting wholeheartedly the City of Brea --a charming town with character & innovation, turning 100 years old in 2017!

  • Carolyn Campbell

Leave a Reply